About HRRACI

Hotel Resort & Restaurant Association of Cebu Inc.

Industry Excellence at Heart

The Hotel, Resort & Restaurant Association of Cebu, Inc. (HRRACI) is a non-profit, non-government organization serving the hospitality industry particularly the rooms and food & beverage enterprise.

As a voice in the industry, HRRACI provides an avenue for strategic alliances among its member companies, associates, schools, and other stakeholders whose interests are centered on creating Cebu a world-class tourist destination.

HRRACI’s wide membership includes resorts, hotels, inns, apartelles, pension houses, restaurants, bars, cafes, bistros, and other similar establishments. HRRACI’s affiliations also extend to goods and services providers that cater to Cebu’s hospitality industry. The association also partners with schools and universities that offer courses in tourism and in food services.

We promote professionalism in the hospitality industry.

We serve as center for learning and upgrading the industry’s services through:

Programs for members: seminars, workshops, exhibits, and other opportunities.
Events that will highlight the services and enhance training.

Cebu Goes Culinary

A food & beverage event highlighting competitions, exhibitions, and demonstrations of different chefs from the Visayas and Mindanao.

Food Festivals

Chefs from HRRACI Member Properties present “Five Star at No Star Prices,” a food fair highlighting culinary wonders from Cebu’s top hotels and resorts at street prices.

We serve as a venue for marketing and promoting Cebu as a tourism destination by:

Participating and supporting marketing blitzes and marketing programs that are aimed to promoting Cebu.
Designing programs that will enhance the saleability of Cebu hotel shares, resort properties, and other tourism investments.
Promoting programs that will protect the local hospitality industry’s concerns.

We provide equal opportunity for smaller properties to be present at the Cebu airport through the Airport Counter.
We voice out the concerns of the HRRACI members to the legislative bodies.
We establish strategic alliances with the government, tourists industry, partners and suppliers.
We coordinate with members and affiliates regarding on all industry concerns.

Vision And Mission

HRRACI MISSION

To promote the interest of the hospitality industry in Cebu and the Philippines.
To undertake projects that will upgrade and enhance professionalism in the hospitality industry.
To promote unity and cooperation among those in the industry and other instrumentality engaged in tourism, in order to protect the interest and welfare of the industry.
To encourage high ethical standards in our business, including fair and honest competition among members.
To act as the official single voice for and in behalf of the members in matters of government regulatory policies/ laws/ rules affecting the industry.
To exercise dynamic leadership in promoting goodwill, undertaking, fellowship with association in the hospitality industry whether regional, national and international.
And without limitation of any of the foregoing purposes and objectives, to do and perform any and all acts and things permitted by the laws of the Philippines to be done and performed by a corporation of similar nature in particular.

HRRACI VISION

HRRACI shall be a well organized and respected Association for the Hospitality Industry, made up of reputable Members who shall sustain it and commit to further strengthen it. To promote Cebu as a Tourist destination.